Branding – Coordinated Image – Packaging
Molecule of Youth
The brand ideas move from square lines to curved shapes and represent an evolution that highlights the strength and the fluidity of the products.
The creation of a brand passes through the study of the essential components and the intrinsic offer’s characteristics.
The chosen version incorporates and highlights the importance of the word «Youth» inside a mulecular shape.
The blue and green gradients, on the other hand, underline the elegance of the brand, recalling the naturalness of the products components.
RGB (14, 45, 62)
RGB (129, 172, 152)
RGB (97, 185, 79)
The brand soul is closely recalled in the design of the packs which naturally and effectively incorporate a gel for the skin capable of nourishing and moisturizing the skin, for a rejuvenating formulation.