Branding – Coordinated Image

Business For Home

A brand image refresh, for the the most influential website worldwide about Direct Selling facts, figures and news. As guideline 8 keywords:
1. Networking
2. Business
3. System
4. Cohesion
5. Clarity
6. Growth
7. Simplicity
8. Reproducibility


A streamlined logo, emphasizing the famous BFH letters, a tangible symbol of authority. The name gains a new font, designed exclusively for this brand. A blue gradient wraps the whole logotype to infuse everything in reliability, fondness, and clarity.
For more than 12 years, BFH operates side by side with the industry, becoming the sounding board for Network Marketing Professionals as companies.


RGB (25, 77, 154)