Branding – Coordinated Image – Packaging
Hot, spicy and taste, the ispiration behind the design for a brand committed in the mission to deliver really great chicken, with quality and professionalism.
For the Thai Company a brand that to recalls the cooking flames, in its most lively shades, able to wake the desire to savor a great chicken.
Bold colors that refer specifically to the strong and spicy flavor of a Thai-style chicken red and shades of orange are already a foretaste of the taste of this great chicken.
From the colors to the development of the logo, the reference is to the main dish, represented by a free-range chicken that is born from the flames to bring to the table an unprecedented delicacy and flavor, underlined in the commitment of the claim “Where chicken is great”.
RGB (211, 48, 43)
RGB (244, 111, 28)
RGB (245, 170, 36)
From 2021 projected towards the future through dedicated stores where quality crosses all things and provides the brand with a denotation of modernity that winks at the past and its traditions of a cuisine rich in flavor and passion.
The identity and soul of the brand can be found on the take-away packages and on the sauce bottles, to bring with you, even at home, the visual strength released by this chicken and satisfy all your senses.