Branding

Joyler

The Joyler name originates from brand’s offer and characteristics, synthesized inside the following few concepts:

  • Harmony
  • Smartness
  • Good Product
  • Ultimate Happiness
  • Joyful
BRANDING
Joyler is today, a brand able to propose innovated everyday’s objects. They make objects more smart, more elegant and easier to use, without sacrificing any tradition or value. In the brand, the essence of an ambitious vision to give new life to existing objects, usually coming from the past, with a touch of modernity and intelligence.

The colors attributed and used in the brand are essentially 2, and are characterized by dark and strong shades that give elegance and energy to the brand:

  • The Royal Blue;
  • The Charcoal Gray.

Both are applied with a slight upward gradient in white that underlines the brand dynamism, enhancing the upward projection.
The two colors balance each other in meaning by giving an overall fulfillment.