The Joyler name originates from brand’s offer and characteristics, synthesized inside the following few concepts:
- Good Product
- Ultimate Happiness
The colors attributed and used in the brand are essentially 2, and are characterized by dark and strong shades that give elegance and energy to the brand:
- The Royal Blue;
- The Charcoal Gray.
Both are applied with a slight upward gradient in white that underlines the brand dynamism, enhancing the upward projection.
The two colors balance each other in meaning by giving an overall fulfillment.