Event – Video production – 3d – Social
The first streaming event for Usana Italy represented an improvemet opportunity in the marketing field for the Italian branch. For this event, artwork, 3d and graphic materials have been produced to support the live, by representing a great differentiation ideas with the classic streaming events.
The use of animated 3D has allowed the creation of moments where the presented product entered the scene next to the speaker and assumed the co-star role.
In the event support and social activity, the production of some videos also allowed the application of particular and winning ideas.
The social activity involved pre- and post- event promotion along with various side activities and initiatives such as USANA Young. Each with its own identity and characteristics.